Save the money
I kept none of the above.
In fact, I would recommend college sports information directors save the money.
I say all of this because we received our first Heisman hype in the mail the other day, a notepad with Louisville's Brian Brohm on the cover.
Brian Brohm may win the Heisman. But history usually shows the Heisman winner as the guy who does it on the field and the SID doesn't have to spend a lot of money.