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Monday, April 02, 2007

Very interesting

The NFL sent out its quarterly NFL Report for spring. Inside the magazine, the league is doing its best self-promotion by referring to a Forbes magazine study for the most valuable sports brands in the world.

The Super Bowl was No. 1.

Now, here is the interesting part.

The Summer Olympics is No. 2, no problem there. The FIFA World Cup is No. 3. That's understandable when talking about the world and not the United States.

No. 4 took me by surprise -- the Daytona 500.

I know NASCAR is big. But for strictly American events, that would put it No. 2 only to the Super Bowl.

No. 5 is also interesting -- the Rose Bowl.

College football's national title game isn't on the list. But the Rose Bowl, with its Big Ten and Pac-10 leanings is No. 5.

The Final Four for men is No. 6.

The Winter Olympics is No. 7 followed by the Kentucky Derby, the World Series and finally the NBA Finals.

Don't know what to make of it. It's just food for thought.


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