Marketing the Wings
You can find Carter, dressed in a Battle Wings uniform, on a billboard on Spring/Youree on the way into town.
That is a good thing. It reminds people that the Battle Wings are in town and the season is about to start. And Carter does give the team some credibility in the sense that he is a recognizable player.
The only risk is if Carter washes out.
Still, it is a risk worth taking. So kudos to the Wings for doing something rather rare around town and trying to market one of the team's stars.