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Saturday, November 25, 2006

ESPN the ultimate hype machine

Leave it to ESPN to start hyping a REGULAR-SEASON NBA game more than a month away from the day it is to be played.

The network already has begun dropping in reminders that the L.A. Lakers and Miami Heat play on Christmas Day on ESPN. Once upon a time, this game was entertaining and mattered.

You had Kobe Bryant on one side and The Big Quotable (Shaq) on the other and both teams were relevant. Now Shaq is injured and may not play. Bryant has embraced a more team-oriented concept.

So what angle does the network play? The same one it always does -- it's on our network and nothing else matters.

Oh well. I know what I won't be watching on Christmas Day.


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