Do conference tournaments matter?

To ESPN, this is Championship Week. To teams on the proverbial bubble, it's do-or-die week for their NCAA Tournament bids. But to teams already in, do these conference tournaments really matter?

No.

It would be nice to think that all of the teams will be going all out to win in Championship Week. News flash - they won't.

Case in point, the LSU Tigers. LSU coach John Brady said today he wasn't going to put any of his injured players at risk in the SEC Tournament. Does Brady want to win? Sure. But he'd rather do his winning next week when the NCAA Tournament begins. He has his outright crown. The SEC Tournament only proves who is hot for a four-day period.

So college hoops fans, don't believe the hype. Championship Week happened about eight times in January and February.