Act like you've been there before
Never mind that these are the same seats that go to every Sugar Bowl team every year.
These people are going to complain.
I would say, "Act like you've been there before'', but they haven't. So maybe I should cut some slack.
But for something that should be an enjoyable -- and, oh by the way, possibly a once-in-a-lifetime -- experience, some people sure have a way of sucking the joy out of it.