Turn down the music!
I've had two friends, who've recently attended games, one with young children, say they won't be back due to the sounds, which often drowns out conversation between plays. We know the arena atmosphere is geared to create excitement, but people want to be able to hear themselves talk. And playing music geared toward the players isn't the right thing to do. The players aren't buying the tickets. And if you play music that offends ticket holders, you're asking for trouble.
Look around the arena and choose music that the majority of the paying customers might like. Then tone it down a couple of notches and you might keep people coming back.