• Shreveporttimes.com • Weather • Calendar • Jobs • Cars • Real Estate • Apartments • Shopping • Classifieds • Dating

Tuesday, March 20, 2007

Where's the marketing?

Centenary will play home baseball and softball games against top-10 teams on Wednesday. Of course, you wouldn't know it if you were depending on Centenary to tell you.

The school has blown a wonderful marketing opportunity to package these two games as one event. They could have called it Super Wednesday. Instead, they call it another day at the yard.

Arkansas is the No. 9 baseball team in the country and will play Centenary at 2 p.m. Then at 5:30, LSU, the No. 9 softball team will Centenary.

Instead of advertising and promoting the two events as one, the school basically sent out separate press releases to media outlets locally about the two events.

Centenary officials sometimes complain about attendance. Maybe they should look at themselves in this instance.


Post a Comment

<< Home