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Wednesday, June 27, 2007

A lesson in marketing

Here is why the Bossier-Shreveport Mudbugs are the area's most popular minor league sports team.

The City Swim Meet, a two-day event, is going on at Southside Swim Club. There are hundreds of kids, thus hundreds of parents, at the event.

The P.A. announcer for the event is the Mudbugs' play-by-play man Justin Scholtes. And at the event, is Mudbugs' goalie Ken Carroll.

Even if you're not a Mudbugs fan, you can't help but notice the involvement in the community.

Granted, the team's offseason - summer - fits conveniently with everyday Mom and Pop's summer, but still, the team is visible in the community.


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